If you are lucky enough to be a rock star in the kitchen, the idea of sharing your skills with others may inspire you to publish your cookbook. Sharing these culinary delights with a mass audience just makes sense, as people are always hungry for novel recipe ideas.
To accomplish the goal of creating a self-published cookbook, it helps to follow some time-honored steps along the way. To create a successful cookbook project, it takes careful planning and execution, in addition to those delicious family-favorite recipes.
Learning how to publish a cookbook can be summarized in the following six steps—a recipe for success!
6 Steps to Self-Publish a Cookbook
Self-published cookbooks offer an exciting opportunity to reach a broad audience and be immensely successful.
Start building a following on social media platforms in the months before you publish your cookbook. Create a compelling Facebook author page for your audience to learn more about you and your writing projects. Or entice followers with photos and videos of your confections and crafting a lively Instagram feed.
Create a food blog so that you can promote blog posts on your social media, as well as share with other food bloggers.
By diligently growing a following for your brand, you will have established a customer base before you even go to print.
Follow these steps and see your collection of recipes take shape while learning how to make a cookbook sell like hotcakes:
Decide on a theme
Identify a unique niche that your cookbook will fill or create an interesting concept or theme for the book. For example, featuring farm-to-table, gluten-free, artisan breads or recipes made with plant-based “meat” are focused themes that may be trendy and marketable.
Put a fresh spin on a category that already exists in the cookbook space by incorporating travel blogs, memoirs, or even research into the tome.
Test your recipes
The importance of this step cannot be overstated. Like beta readers, taste testers are just as important to a cookbook project. Test-drive your recipes with family, friends, and social media followers. Request honest feedback from tasters so you can continually tweak the recipes prior to publication.
Ensure recipe ingredients and instructions are clearly articulated and easy to follow and be sure to include allergy and nutritional information.
Get professional photos
Nothing will sink your self-publishing cookbook project like amateur photos. Invest in a professional photographer who will depict your culinary creations at their finest. Consider step-by-step photos of the cooking process or just a featured picture of the finished product.
If you are an experienced photographer, a new smartphone offers excellent editing features and high-resolution cameras, so it can do the job if hiring a photographer is cost-prohibitive.
Create compelling content
A book stuffed full of recipes won’t cut it in today’s experience-oriented marketplace. People want to make an emotional connection to the author, and a cookbook is no exception.
A compelling or humorous narrative will spice up the reader experience and boost your social media following as a result, and that translates to sales.
Hire an editor
No matter how amazing your writing skills might be, do not pinch pennies when it comes to the important step of proofreading and editing the manuscript. Let a fresh pair of eyes review the document and refine the finished product prior to publication.
As with editing, the cookbook, cover design, format, and interior design elements should also be handled by a pro. You want your book to exude the same high standards as the best selling cookbooks on the market.
Give your cookbook the best shot at success by turning over this essential final step to a book design professional. From there, your cookbook is off to publication.
Cook Up Your Very Own Cookbook
Now, having the ingredients for success at your fingertips, it is time to put your cookbook project in motion. Partner up with a seasoned pro by having Gatekeeper Press guide the entire process from start to finish. Bon appétit!