Writing the End Is Just the Beginning Social media marketing in today’s digital age has become an essential tool for published authors to reach a wider audience and increase book sales. With the rise of platforms such as Facebook, Instagram, Twitter, and...
In the world of social media, if a hashtag generates 62 billion views it is time to take notice. Enter, #Booktok, the growing sub-community of book lovers on TikTok that posts book reviews and recommendations to followers. So, how might BookTok be important for...
One of the many responsibilities of a self-published author is to inform potential readers that they write books worth reading. With no publishing house backing them, a self-published author is tasked with their own self-promotion. So, how do authors beat their own...
If you are fortunate (and talented) enough to have won a book award, why not put it to work for you? In the highly competitive space of online bookselling, any tool an author can use to gain recognition and credibility should be considered, including book awards....
If you are an author writing books in 2022, you are probably well aware of the importance of integrating social media posts into your daily routine. As self-published and traditionally published authors all know, social media for authors is a treasure trove of new...
Authors may instinctively recoil in fear at the prospect of having to learn salesmanship skills as one of their required roles. The hard truth, though, is that the author who doesn’t make the effort to cultivate a unique author brand, as part of the marketing efforts...
