Our Marketing Bundles

With the help of Gatekeeper Press marketing services, authors can increase their visibility, build a loyal fanbase, and effectively gain greater readership. We’ll provide the necessary tools and strategies to promote your book, reach your target audience, and turn interest into sales.

Ad in Publisher’s Weekly

Publishers Weekly is the authority on book publishing. It is the most powerful and influential brand serving all segments involved in the creation, production, marketing and sale of the written word in book, audio, video and digital formats. Founded in 1872 and published continuously since then, Publishers Weekly’s weekly print edition boasts 68,000 readers–booksellers, publishers, public and academic librarians, wholesalers, distributors, educators, agents and writers. Featuring highly influential announcements issues, breaking news, exclusive author interviews, original research and industrywide surveys, leading columnists, retail news, U.S. and international trade show reporting and special supplements covering printing and publishing activity in international regions including Asia and Europe, PW is the most visible and trusted publication in which to market your products and services. PW’s hefty reviews sections, covering 9,000 books, e-books and audiobooks annually, is critical to booksellers and librarians for evaluating, purchasing and stocking titles.

PublishersWeekly.com had 10 million unique visitors last year and more than 27 million page views…and it’s growing. Industry insiders, consumers and other visitors come to the Publishers Weekly website for up-to-the-minute news, exclusive website-only content, PW’s popular blogs, podcasts, webcasts and live events, as well as the PW reviews database of 200,000+ titles. Ten e-newsletters extend PW’s reach further into the market, including the consumer realm—PW Daily, Tip Sheet, Children’s Bookshelf, Comics World, Religion BookLine, Global Rights Report, PW Must Reads, Preview for Librarians, Book It! and the BookLife Report provide daily, weekly, semiweekly, semimonthly and monthly information to targeted, opt-in audiences.

Additionally, PW offers mobile advertising options, live events, dedicated e-mail campaigns and a suite of online programs, including webcasts, podcasts, a weekly radio show and video interviews with authors that all drive traffic, generate new leads and build awareness of your brand and your products. PW’s social media reach—more than 972,000 combined Twitter followers, Facebook likes, Pinterest followers, Tumblr followers, LinkedIn connections, Instagram followers and Google+ connections—is unparalleled in publishing.

PW’s worldwide circulation gives you total reach when you need it, including reach into its growing consumer segment. No other source is as widely subscribed to for information about the publishing industry. Plus, PW’s multiple media outlets give you comprehensive turnkey options for complete coverage to support your marketing initiatives. Let PW connect you directly with clients with a custom print, online and multimedia marketing program that delivers results.

BookLife Reviews

A BookLife Review is a respectful, knowledgeable 300-word review of your book that includes a variety of marketing insights and useful information, all crafted by a professional Publishers Weekly reviewer who is an expert in the genre or field of your book.

Mission

The mission of BookLife Reviews is to support indie authors and publishers through one of the most challenging parts of self-publishing: marketing the finished book. An honest and detailed review from BookLife Reviews highlights your book’s strengths and analyzes its potential for reaching an audience while giving you a valuable assessment of ways that future editions or future books can be made even better. Our insights help you target your marketing efforts to the readers who are most likely to enjoy your book. Marketing can be complicated and daunting; your BookLife Review will help to guide you through.

Structure

Each BookLife review consists of:

• Three full paragraphs (about 300 words) of plot summary, critique, and analysis of your book, including an assessment of which readers are most likely to enjoy the book.
• An honest, positive one-sentence takeaway that summarizes the reviewer’s opinion of the book’s best aspects and likely audience.
• Comparison (comp) titles and/or authors.
• Letter grades (from A+ to C) for five production elements: cover art, interior design and typography, illustrations (if applicable), editing, and marketing copy.

Publisher’s Weekly Select Promotes Your Book

When you participate in PW Select, your book appears in:

• Publishers Weekly’s print and digital edition
• the home page of PublishersWeekly.com
• the home page of BookLife.com
• BookLife’s weekly email newsletter to 23,000 recipients
• BookLife’s Twitter and Facebook channels

Plus you receive:

• a six month digital subscription to Publishers Weekly
• a one year digital subscription to Publishers Weekly’s PW Select monthly supplement
• a free copy of the Publishers Weekly print issue in which your listing appears

Book Review + Social Media Upgrade

Good reviews open doors! A positive full-length review increases sales. Your review is posted instantly on BookTrib — where the readers are. From there, you can post it anywhere.

• 500-word full-length book review
• Appears on Booktrib website, with 75,000 monthly unique visitors
• Review stays posted on the BookTrib website indefinitely
• Author bio and link to your website
• Links where the book can be purchased
• Link is shared with you so you can use it in your own marketing efforts

Your book review is promoted on social media (125,000+ followers)

BookBites Syndicated Column to 10,000 Newspapers

With BookTrib’s “BookBites” syndicated column, everybody everywhere will be reading about your book. “BookBites” will highlight four exciting books from new and emerging authors each month and reach millions of readers around the country. The syndicated column includes a short synopsis about your book plus a book cover image and is distributed to 10,000 newspapers.

Author Spotlight Q&A

Readers crave to learn more about the authors BookTrib features. Here’s how the Author Spotlight does it:

• This promotion puts you and your book front and center on the BookTrib homepage (one million impressions per month)
• Readers want to get to know you, and our author Q&A takes readers deeper inside your work
• Links back to your book review for more reinforcement
• Placed squarely at the top center of BookTrib’s homepage for two weeks of additional exposure

Press Release Distribution

BookTrib will write a compelling, expertly crafted press release about your book and then distribute it to thousands of the right people — more than 8,000 media contacts and readers alike, hitting news outlets like TV, radio, newspapers and magazines at a fraction of the cost of hiring a publicist!

Your services will include our Metadata Optimization. This means we will have our on-staff librarian literally optimize the information you provide us about your book. This includes your book synopsis/blurb, your author bio, your searchable keywords, browsable category codes, and even your book’s price. The purpose of this optimization is to make your book as discoverable as possible when it’s available for sale.

Want to to be a guest on some of the most exciting genre-specific podcast…whose listeners are anxious to hear about your book?

BookTrib will mine the literary podcast landscape and find podcasts interested in your book. We will prepare an engaging professional press release and cover letter and send inquiries directly to the podcast hosts.

Terrific Potential Exposure on One of the Hottest Media Platforms

BONUS: We will also send the press release to 8,000 news outlets around the country

TV Interviews Around the Country

One-on-one remote interviews with you on primary network morning shows in 23 markets around the U.S.

• All markets together total 250,000 viewers.
• Pick as many markets as you like.
• Purchase in clusters by region, by viewership, or the cities of your choice.
• Professional on-air hosts conduct the interviews, which take place remotely and run 3 minutes in length.
• Blanket the market and spread the word.
• Use interviews to beef up your own marketing and social media.

Leave it to us to keep you prepared

• You’ll need a press release. We will write it, send it to the stations, and also as a bonus distribute it to 8,000 news outlets.
• Professional Coaching. BookTrib has prepared hundreds of authors for high-profile TV interviews — we can prepare you too.

Facebook Live Interview

BookTrib will conduct author interviews that will appear live on BookTrib’s Facebook page and will remain on the page for subsequent viewing.

• Pre- and post-promotion
• Hosted by a BookTrib facilitator
• Engage with readers, respond to their questions
• Use the interview in your own marketing and promotion

Dedicated eBlast to 15,000 Readers

BookTrib creates a dedicated promo for your book that is sent directly to the inboxes of more than 15,000 hungry readers.

• Dedicated branding – the entire content is about your book
• Passionate audience – readers eager for new ideas about what to read
• Expert marketing – we know how to tailor your message

Amazon Bestseller Campaign

Benefits

• Signifies achievement of success
• Arouses reader curiosity and interest
• Separates your book from the crowded field
• Drives more book sales
• Helps promote future books
• Opens doors to other media opportunities
• Positions you as an expert

How it Works

• Process the pertinent information about your book.
  
• Analyze your book by categories, keywords and other books in your genre
• Send your book to selected subscribers, based on Amazon ranking and ability to promote.
• Have the subscribers buy your book and verify purchase.
• Provide a graphical overview of your improved Amazon Sales Rank.

Showcase your Amazon bestseller badge in all marketing materials!!