For indie authors, marketing often feels overwhelming. Which service should you choose first? Where should you invest your energy? The truth is, there’s no single silver bullet. Each marketing service plays its role, and while they work beautifully on their own, the real power comes when you use them together.
At Gatekeeper Press, three services stand out as the ultimate trifecta:
- Bestseller Campaigns (Amazon or Barnes & Noble)
- Book Video Trailer + Digital/Print Asset
- Author Website
Individually, each creates momentum. But when combined, they generate credibility, awareness, and ownership—the three essentials for building a lasting readership.
Step 1: Bestseller Campaign — Credibility
Becoming a bestseller instantly elevates your book. It’s a milestone that never fades, and it changes how readers perceive your work.
On its own, it gives you:
- Guaranteed bestseller status
- A credential you can promote for life
- A boost in search rankings and discoverability
- An editorial review at thebookrevue reaching 100,000 readers
- A professional marketing deck to amplify your exposure
But combined:
Bestseller status becomes the foundation for everything that follows. It powers your video trailer with authority and makes your author website the home of a “bestselling book,” instantly strengthening your brand.
Step 2: Book Video Trailer — Awareness
Video captures attention like nothing else. A well-crafted trailer introduces your book visually, emotionally, and memorably.
On its own, it gives you:
- A professional trailer featuring your cover, title, and theme
- Custom QR code for direct sales
- Digital/print assets for marketing campaigns
Proven Ad Performance
Authors who used their trailers in Meta ads (Facebook and Instagram advertising) have reported impressive results. One campaign with just $100 in ad spend generated 16,208 views and 878 website visits.
Results are based on author-reported campaigns and may vary depending on ad spend and targeting. Gatekeeper Press provides the trailer asset—authors manage their own ad campaigns.
But combined:
When your trailer highlights your bestseller status and drives traffic to your author website, every impression carries more weight. It’s not just a video—it’s a direct pipeline from awareness to action.
Step 3: Author Website — Ownership
Your website is where credibility and awareness turn into lasting ownership. It’s your digital home, and unlike retailer platforms, it belongs entirely to you.
On its own, it gives you:
- A site with up to five customized pages
- Full eCommerce functionality with automated print-on-demand order fulfillment
- Sales tracking via your Author Dashboard for insights
- Secure hosting, domain registration, and ongoing maintenance
- Direct control over your branding and messaging
The key benefit: Every sale through your site means you earn more per copy sold while keeping readers focused on your story—not distracted by retailer ads or competing book recommendations.
But combined:
When your site is fueled by bestseller credibility and promoted through a book trailer, you own the entire reader journey—from discovery to purchase to lifelong connection.
Why the Trifecta Works
On their own, these services deliver powerful results. Together, they create exponential impact:
- Credibility makes awareness more persuasive.
- Awareness drives traffic that ownership can capture.
- Ownership ensures every sale and relationship stays with you.
This is more than a marketing plan—it’s a strategy for long-term success. By stacking these three services, indie authors can take charge of their publishing journey, grow authentically, and keep both the recognition and
the revenue where it belongs: with you.
Ready to own your readership?
Whether you choose one service or combine all three, Gatekeeper Press gives indie authors the tools to build credibility, expand awareness, and take true ownership of their readership.
Ready to take the next step in your publishing journey? Explore our marketing services today and discover how the trifecta can help you grow authentically and keep your audience connected to you.