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Why Every Author Needs a Website: Boosting Sales & Visibility with Your Own Online Home

by Luis Javier Mijangos | May 16, 2025 | Blog, Marketing

In today’s digital landscape, having an author website isn’t just a nice-to-have — it’s essential. Whether launching your first book or managing an expanding backlist, your website becomes the central hub for your brand, books, and readers....
Creating a Pre-Launch Buzz: A Timeline for Indie Authors

Creating a Pre-Launch Buzz: A Timeline for Indie Authors

by Luis Javier Mijangos | Apr 14, 2025 | Blog, Marketing

Here’s a common pitfall we see with indie authors: they work tirelessly on their book, publish it… and then start trying to promote it. But by that point, they’ve missed the most powerful window: the pre-launch phase. Pre-launch buzz is about building anticipation,...
Marketing with Intention & Authenticity: How to Attract Readers Without Losing Yourself

Marketing with Intention & Authenticity: How to Attract Readers Without Losing Yourself

by Luis Javier Mijangos | Apr 2, 2025 | Blog, Marketing, Writing

Why Intention & Authenticity Matter Your book is more than a product—it’s a transmission of your voice, your purpose, and your presence. When you lead with authenticity in your writing and your marketing, you build trust. You build connection. You don’t just...
Maximize Your Book’s Impact: Leveraging Beta Readers for Your Marketing Strategy

Maximize Your Book’s Impact: Leveraging Beta Readers for Your Marketing Strategy

by Luis Javier Mijangos | Feb 28, 2025 | Blog, Marketing

Brought to you by Gatekeeper Press, your partner in independent publishing As an independent author, carving out a niche in the crowded book market can feel overwhelming. At Gatekeeper Press, we believe your journey to success starts with authentic reader...
From Manuscript to Publication | John Byer

From Manuscript to Publication | John Byer

by Luis Javier Mijangos | Feb 18, 2025 | Marketing, Publishing, Publishing Journey Q&A

1. What inspired you to  write your book and how did the idea come to life? I was reading the New Testament and observed massive fraud. As a former police detective, I decided to investigate the malfeasance and identify the culprit. I did so, and to satisfy my...

Social Media Marketing Tips for Independent Authors

by Luis Javier Mijangos | Feb 18, 2025 | Blog, Marketing

Social Media Marketing Tips for Independent Authors As an independent author, social media is one of the most powerful tools at your disposal to build your brand, connect with readers, and sell more books. However, simply having a social media presence isn’t...
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